Top 5 Social Apps Performance in Kenya Q4 2024

In the fourth quarter of 2024, the social app landscape in Kenya saw significant activity, with data from Sensor Tower highlighting key trends across both iOS and Android platforms.

TikTok - Videos, Shop & LIVE maintained robust performance throughout the quarter. Weekly revenue peaked at around $24.5K in late November, while downloads reached a high of approximately 191.8K in early December. The app's active users remained consistently high, with an increase from 7.7M to 8.1M by the end of December.

SOYO: Meet & Chat Party experienced a steady revenue stream, peaking at $2.1K in December. Downloads saw a decline towards the end of the quarter, dropping from 24.9K in early December to 20.9K by the end. However, active users showed resilience, growing from 49.1K to 61.1K over the same period.

Tango- Live Stream, Video Chat faced fluctuations in performance. Revenue started strong at $3.4K but decreased significantly in December. Downloads followed a similar pattern, with a notable surge to 10K in the final week of December. Active users also increased, ending the quarter at 47.6K.

Instagram showed stable revenue, peaking at $2.9K in mid-November. Downloads were robust, reaching a high of 176.5K in early November. Active users grew steadily, reaching over 4.2M by the end of the quarter.

Facebook maintained a consistent revenue stream, with a peak of $2K in late November. Downloads increased steadily, peaking at 201.3K in early December. Active users showed slight fluctuations, ending the quarter at approximately 7M.

For more insights and detailed data, visit Sensor Tower's platform.